One advantage of having an Instagram presence is not just about the sheer number of people you can reach.
To date, there are about 200 million business accounts and around 90% of Instagram users follow at least one business on the platform. Knowing this, Instagram launched its business arm called Instagram Business in 2014. Why You Should Use Instagram for Business With the potential to reach so many people, Instagram is an excellent and valuable platform to get to know your customers, listen to their needs and speak to them in a way that relates to them. It’s not unusual to see successful accounts with thousands or even millions of followers. Today, more than a billion people use Instagram every month to showcase unique content. In just two years, user growth exploded and Facebook acquired the business just prior to its IPO in 2012. At that time, the app was merely a social platform to share pictures and videos on mobile devices. We’ll also cover the ins and outs of starting a chat and responding to messages according to Instagram’s best practices.Īlready have an Instagram Business Account and want to start messaging customers? Head over to our documentation for a step by step guide to connecting your Instagram Business Account with respond.io. Are you looking to use Instagram Messaging for Business? In this article, we’ll discuss all you need to know about setting up an Instagram Business Account and connecting the new Instagram Direct Message API to a CRM like respond.io.
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